Ultimate Readiness Checklist for Retail Success

Whether you're launching an informational site or a full e-commerce experience, this guide helps you find out if you're truly ready to go digital.

 

Brand & Website Strategy

☐ Logo, fonts, brand colors, and tone of voice are clearly defined

☐ Updated brand style guide is ready

☐ In-store experience is translated online (styling tips, lifestyle photos)

☐ Website photography is professional and consistent

☐ Website domain and matching email address are purchased

☐ Bookkeeper/accountant ready for multi-state sales tax (Wayfair Act)

 

Product Optimization

☐ Clear, styled product photos (multiple angles)

☐ Descriptions include fabric, fit, care, sizing, and style tips

☐ Pricing is accurate; products categorized clearly

☐ Size chart available and easy to access

☐ Shipping, delivery, and pickup options planned

☐ Packaging supplies ready (boxes, tape, scale, thermal printer)

☐ Returns/exchanges policy is defined

☐ Shipping policy outlines lost packages and refundability

☐ Privacy Policy, Accessibility Statement, Terms & Conditions posted

 

Marketing & List Building

☐ Email list strategy started (before launch!)

☐ Social media set up and active

☐ Loyalty or reward program in place

☐ Collecting email/phone contacts at POS

☐ 300+ email/phone contacts collected

☐ Email domain matches your website

 

Search Engine Optimization (SEO)

☐ Clear, simple site navigation

☐ Product pages are optimized and easy to shop

☐ Mobile-friendly design

☐ ADA score of 95+ for accessibility

☐ Refund and contact policy pages in place

☐ Products organized into logical categories

☐ Google Analytics & Search Console installed

 

Pinterest Marketing

☐ Website optimized for Pinterest

☐ Legal pages published

☐ Using original product photography

☐ Regular blog content to support SEO and pins

 

Facebook Ads Readiness

☐ Website optimized and mobile friendly

☐ Product listings include measurements, descriptions, and size charts

☐ SEO foundations are in place

☐ Social media is active and engaged

☐ Branding is strong and consistent

 

✅ If you answered YES to all of these, you’re ready to grow online!

❌ If you answered NO to any... we can help get you ready!