Is Your Boutique Ready for Facebook Ads? Here's What You Need First

Do Not Start Facebook Ads Until You Read This

Running Facebook ads without a solid foundation is like putting premium gas in a car that doesn’t have tires — it won’t get you very far. Before you pour money into ad spend, let’s talk about what needs to be in place first to make those dollars actually work for you.

1. Website Must-Haves: Mobile-Friendly and SEO-Ready

If your website isn’t mobile-friendly, you're turning away shoppers before they even start browsing. Most traffic from Facebook ads comes from mobile devices, so your site should be fast, easy to navigate, and ADA-compliant. That means big, tappable buttons, legible fonts, contrasting text, and no pinching and zooming just to read a product description.

And speaking of descriptions — they need to be working overtime. Product pages should include:

• Sizing and measurements

• Fabric and fit details

• Searchable keywords and descriptive phrases

• Alt text for images to support accessibility and Pinterest/Google rankings

2. SEO Foundations: It's Not Optional

Before you spend a dime on Facebook ads, make sure your collections, product titles, and descriptions are SEO-optimized. This isn’t just about ranking on Google — it’s about making your site easy to shop and structured for growth. When your metadata and collections are clean, your ad traffic lands on pages that convert.

3. Strong, Consistent Branding

Your visual identity needs to carry through from social to site. That includes logo, color palette, voice, and photography style. If someone clicks an ad and lands on a site that feels totally different, they’ll bounce — and your cost per click will skyrocket. Trust and consistency are everything.

4. Social Proof and Engagement

You don’t need thousands of followers, but you do need an active, engaged social presence. Why? Because Facebook (and your customers) care about credibility. If someone clicks your ad and sees a ghost town on your socials, they’re less likely to buy. Make sure you're posting regularly, sharing user-generated content, and replying to comments and DMs.

5. Think Beyond the Sale

The real power of Facebook ads is in retargeting and follow-up — but those only work if you’ve got systems in place. That means:

• Email opt-ins and flows 
• Clear conversion tracking 
• Analytics that tell you what’s working

Final Thoughts

Facebook ads are powerful, but only when you’re ready. Dialing in your website, SEO, branding, and social strategy first will save you money and set you up for long-term success. If you’re not sure where to start, let’s talk — I’d love to help you build the foundation that makes every ad dollar go further.