After countless hours and years of first hand research, flops, wins, and fails running my own successful boutique for 10 years, I retired from retail sales and joined the service side of e-commerce operations. With a background in qualitative market research, business administration and a love for fashion, I wanted to use my skill set and knowledge to help other boutique owners succeed in the online retail space. I am a wife to one tolerant husband, mother of three bouncing-baby-boys and dog mom to two spritely labradors. I run on cold brew coffee topped with cold foam and grilled cheese sandwiches.